Welcome to Direct Currents
Although its flagship brands have dismantled and rebuilt entire sectors of the global economy, the DTC revolution is still in its infancy. We’re all learning as we go.
DTC brands are more connected to each other than in any other industry we know. It’s nevertheless important to bring that conversation to a broader audience so that we, as a community, can continue to innovate on product, convenience, and price.
Direct Currents is a private, invite-only event for DTC practitioners. If you’d like to join us, please drop us a line.
- Tuesday, April 28, 2020, 5:30–9pm
- Neighborhood Goods in Chelsea Market, New York City
Direct Currents is a short, single-track event for a small group of DTC practitioners. The emphasis is on conversation rather than presentation.
- Conversation & cocktails
- Fireside chat with AUrate
- Fireside chat with Bombas
- Fireside chat with Birchbox
- Conversation & cocktails
Allison Edgerton — Head of Marketing, Creative, and Experience at Birchbox
In her role, Allison oversees the company’s marketing & experience departments, including acquisition, retention, partnerships, digital product, creative, insights, and data & analytics. She graduated from Colgate University with a Bachelor of Arts in Political Science, and after graduating pursued a 15+ year career in merchandising, marketing and category management. She has spent the majority of her career building new brands for companies like Madewell, J.Crew, and Under Armour.
Bouchra Ezzahraoui — Co-founder, Co-CEO of AUrate
Bouchra is co-founder and co-CEO of AUrate New York, a direct-to-consumer fine jewelry company operating in the US. Moroccan-born, Bouchra grew up between Casablanca and Paris before relocating to the US for graduate school at Princeton University. She moved to New York in 2010 to join Goldman Sachs as a derivatives trader and co-founded AUrate New York in 2015 with Sophie Kahn.
Kate Huyett — CMO of Bombas
Over the last five years, Kate has been responsible for profitably growing the company’s ad spend, driving customer loyalty and telling the brand story through both online and offline channels. In her role, Huyett oversees the company’s marketing department, including acquisition, retention, partnerships, digital product, insights, and data & analytics. Huyett graduated from Dartmouth College with a Bachelor of Arts in Geography & Economics, and after graduating pursued a career in Private Wealth and Investment Grade Capital Markets at Goldman Sachs. Over the last decade, Huyett has honed an expertise in strategically growing start-ups through a mix of marketing channels. Prior to Bombas, she served as VP of Marketing at online dating site HowAboutWe, leading the company through an acquisition, and Director of Marketing, Americas at Transferwise, overseeing North American expansion.
Matt Alexander, moderator — Co-founder, CEO of Neighborhood Goods
Since Neighborhood Goods’s founding in 2017, Matt has led the company to raise over $27 million in venture capital, whilst driving quick expansion of store locations, building partnerships with hundreds of brands, aiding in the creation of several supporting restaurant concepts, and beyond. Outside of Neighborhood Goods, Matt is the co-founder of not-for-profit retail concept, Unbranded, a member of SMU’s Dedman Executive Board, and co-host of Bonanza on Relay FM. Born and raised in London, England, Matt currently resides in Dallas, Texas.
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Direct Currents 2019